For example, websites with Secure Sockets Layer (SSL) certificates have a padlock icon in the browser, signaling security and nurturing trust. The importance of website security is that it protects data, prevents attacks, ensures compliance, and improves visibility. Protecting website and user data keeps sensitive information safe from unauthorized access. Preventing malware and attacks safeguards the website’s functionality and integrity. Compliance with regulations such as GDPR, CCPA, and HIPAA avoids legal penalties and builds visitor trust. Finally, secure websites are favored by search engines and get higher rankings.

M-commerce; enterprise ecommerce

In an increasingly digital world, eCommerce, as a type of business, is more prominent than ever. The U.S. Census Bureau reported that eCommerce sales totaled $277.6 billion during the second quarter of 2023 alone. And according to Statista, global eCommerce sales are forecast to reach $8.1 trillion by 2026. Generally, there are seven main models of ecommerce that businesses can be categorized into, each catering to different audiences and types of transactions. Let’s take a look at the history of online shopping, the benefits and challenges of selling online, and what technologies you may need to get started. No longer does shopping refer only to going to a store, picking out and paying for goods, then bringing them home. Shopping trips that used to take hours can now take seconds, and can be done from anywhere with an internet signal.

Its main product is a CRM for sales teams, but it also offers plenty of marketing features for email marketing, SEO, blogging, etc. Most of the time, these are software-as-a-service businesses (SaaS) that offer access to a software product for a recurrent payment—often with a variety of subscription plans and different price ranges. The e-commerce business within these two regions will result in competition. Government bodies at the country level will enhance their measures and strategies to ensure sustainability and consumer protection (Krings, et al.). These increased measures will raise the environmental and social standards in the countries, factors that will determine the success of the e-commerce market in these countries. For example, an adoption of tough sanctions will make it difficult for companies to enter the e-commerce market while lenient sanctions will allow ease of companies.

But regardless of the Jake CMS you use, restricting access to your admin or login panel can significantly enhance the security of your website. For peace of mind, Webflow builds security into your designs through HTTPS protocols and encrypted SSL certificates and hosting. To take your security even further, our in-depth security checklist also offers educational insights into web security basics and preventative measures to help keep your website safe. Phishing schemes involve cybercriminals masquerading as legitimate businesses, organizations, or entities and using deception to obtain sensitive data, such as usernames and passwords. Understanding and addressing common cyberthreats can safeguard sensitive data, uphold your brand’s reputation, and reduce costs.

Those updates might just contain security enhancements or patch a vulnerability. As for the “Containment, Eradication & Recovery” phase, the process has to adapt to the type of issue found on the website and predefined strategies based on the attack. Regardless of the size of your business, developing a security framework can help reduce your overall risk. The Payment Card Industry Data Security Standards (PCI-DSS) outlines requirements for website owners with online stores. These requirements help ensure that you are properly securing the cardholder data you collect as an online store. Cross-site scripting attacks consist of injecting malicious client-side scripts into a website and using the website as a propagation method. Owners and administrators often believe they won’t get hacked because their sites are smaller, and therefore make less attractive targets.

Denial-of-service (DoS) attacks overwhelm websites with excessive traffic, which renders them slow or inaccessible and disrupts user experiences. Distributed denial-of-service (DDoS) attacks originate from multiple sources and amplify the attack’s scale and complexity. While techniques combating DoS attacks often protect against DDoS attacks, DDoS attacks require more vigilant monitoring and advanced protective measures due to their distributed nature. The first step to preventing cyber attacks is identifying common threats. Here are a few potential dangers to your site — and strategies to tackle them. Webflow follows strict protocols that build security right into your website.

Pros and cons of eCommerce

Major changes like this require website administrators to re-issue any affected certificates and/or update their servers’ configurations. Using web security tools like Norton 360 Deluxe can help block hackers and protect against fake sites, helping to prevent your data from falling into the wrong hands. And with a built-in VPN and parental controls, safer browsing is available for you and your family. Not only can these security tools protect your financial and personal information, but they also help protect your devices from debilitating malware. Detecting threats before damage occurs requires regular computer scans. Free malware scanning services include Quterra, Astra Security, SiteGuarding, and VirusTotal.

Run a cyber security awareness training program within your organization to guide your team members on how they can protect the data of the company and its customers. You can set up 2FA on your site for free for a limited number of users with providers like DUO. If your hosting provider does not, then you can get an SSL certificate for free from CAs like Let’s Encrypt. You can find a list of free or low-cost SSL certificate authorities here. SSL, also known as Secure Sockets Layer, is a protocol that creates an encrypted link between a web server and a web browser.

Tap into the audience of engaged online shoppers and get your piece of the growing ecommerce pie. Graydon Skincare uses a website layout with a large rotating header image that helps communicate a feeling around the brand and product. The images feature different products sold by the brand, and the simple top navigation makes it easy for customers to quickly find what they’re looking for. Sometimes users just need a little nudge to get back to their cart either through remarketing or a simple email reminder. Before you reach out though, make sure to address some of the common reasons why prospects abandon their shopping carts in the first place. Not everyone who visits your ecommerce store is ready to buy — engage them anyway. Think about reasons why someone would visit and bounce off a page (maybe they’re considering options or they find your product too expensive or they want to make a more informed decision).

Protect your website from DDoS attacks

Learn how to leverage ecommerce analytics data to make informed decisions, optimize your website and grow sales. Dive into the world of furniture ecommerce and learn from the best in the industry. Get inspired and discover effective strategies to enhance your ecommerce furniture business. A major challenge in Africa, and other emerging markets, is logistics. Because there are no address systems in most cities in Africa, e-commerce players need local partners who know where to find customers. Sometimes the address is “the third street by the church with the blue door,” Poignonnec says.